Mardi Gras in San Antonio..

by Marcus Jordan on February 18, 2012

So it’s been a long week: twenty-one hour days, short nights, workload building by the hour. I’m pooped, tired, and spent to my last energetic ounce. I need a break. I need sleep.

“Luke San Antonio is celebrating Mardi Gras downtown…just FYI..”
Hmmm…I like Luke.

“…and they have Crawfish..”
Dammit!  Such peer pressure. Well, I haven’t slept this long, what’s one more night.

2lbs of Crawfish

As I scrounge around for coffee or something with some kick like a starved scavenger, my Consumption Partner and I jump in the car; begin the journey down the yellow brick road; talk about what we’re going to eat first; hop, skip, and jump a few lanes; and follow the rainbow to the pot of gold.

The minute we walk in, we fire off our first order like a shotgun round, before sitting down as Tim nods his head knowing we would show eventually. “Two pounds of Crawfish please, good sir…”, and as he slowly turns to put in the order, he hesitates as if awaiting something else….“oh yeah,  8 meatpies and 10 oysters as well.” There it is!  Order is placed.  Drinks are made.  The night begins.

Crawfish & Meatpies

We run into a few friends, play a short game of Catch Up until they ask what was ordered, we respond, to where a shocked “You ordered TWO pounds of Crawfish for just you two?!”, dribbled from their mouths. “No, we ordered: two pounds of Crawfish, meatpies, and oysters..”, we responded proudly, “and all will suffer the same fate…leave no P.O.W behind!”

Thirty seconds after the prophecy was stated, the first two orders of victims were delivered.  We said our good-byes and entered Consumption Ninjas mode for the unfair battle that was about to partake.  As my Consumption and I adjusted ourselves, gained stable footing, stretched and cracked our knuckles, we gave one another a mental “high-five” and allowed the massacre to begin.

Extinct 2lbs of Crawfish

Shells snap, tails brake, and  juices flow as handicapped claws and antennae lay across the battlefield scattered from their initial host, never to return to themselves again.  “These are good!”….”Uh-huh”, is the only communication as Operation: Desecration is underway.  Other than that, there’s only radio silence.

Time passes. No compassion is felt.  Regret is only a word in the dictionary.  Battle One is won. “…and I have an order of 10 Oysters here for you both”, Tim announces.  Oh yeah…Battle Two…..Vic-tor-ious!

Extinct Oysters

As the dust settles, piles of bodies lay as the aftermath, and we increase the stock price of napkins, Tim collects the caskets of plates and bowls with no excitement or surprise to the WTH Just Happened session that just took place. Instead he says, “Have ya’ll tried the Hurricanes with our barreled Rum?”, as a slight smile crawls across his face.

“Hurricanes with barreled rum, huh?  Hmmm…”, a quick look to my battle partner, a nod is given, “…Sure, let’s get two of those!”

And in that my friends, lies yet, another story…

 

 

 

{ 0 comments }

Human Touch Marketing

by Marcus Jordan on February 15, 2012

Human Touch Marketing

Human Touch Marketing

A new year has begun. Companies are beginning to implement the marketing and budgeting plans that have just been approved (or pending), to charge forth into the new year (and hopefully into new profits).

Yet it still amazes me how much emphasis is put on Social Media Marketing as the only end-all-be-all strategy!

Yes…I’m a fan (more average than psycho-enthusiasts) of new technologies, ideas, and initiatives, but the effectiveness of Social Marketing lies in how YOUR business functions, processes, and operates.

Now the strategy that leads with Social & Online Media will behoove the majority of, let’s say, Direct TV’s target market (where a prospect sees an ad, clicks, calls, receives information, and pays over the phone with a Credit Card) than it would Tommy B’s Homemade Bakery.

Now I’m not saying Social Media wouldn’t make any sales for Tommy B’s Famous Power Muffins, with say online coupons, but perhaps he’d benefit more by re-directing marketing energies and efforts elsewhere

  • working with an organization/fundraiser
  • donating to charity
  • holding a benefit on location
  • entering food festivals, etc..

Am I bad-mouthing companies looking to have a Social Media Strategy? Of course not. But what I am saying: remove the Lemming Mentality, and determine what would benefit your business more, for less. Does this mean more work?  Of course! But you didn’t think Success was loose and came easy, now did you?

Why spend money on only sending tweets and accumulating Likes, when you can meet and greet, shake hands, take a photo, then tweet the pic of:

  • a new Prospect
  • Customer
  • Friend
  • Partner
  • Affiliate, blah, blah, blah..

With this approach you create great memories, multiple awesome first impressions, then others see an ACTIVE business owner!  The more you do, the more people talk…not bad WOM (Word of Mouth) results.

Actual relationships are more memorable than Digital relationships (unless you’re on a dating site and met, The One, but we’re referring to Business & Professionalism here).

Actual relationships appeal to more than 2 senses (seeing & hearing with webcams vs seeing, hearing, touching, smelling, and perhaps tasting, if attending dinner meetings)…therefore giving a lasting impression (a positive one hopefully)!

Social Media Marketing allows us many nuances in sharing and promotion, as well as the ability to multitask or be distracted.

So don’t be too one-sided this year. Don’t lose the art of Human Touch Marketing.

{ 0 comments }

“How Bad Do You Want It?” Motivation

February 2, 2012

I’ve not ever heard a motivational speech so empowering as this one! This may or may not apply to the goals you’ve set for your Life, but definitely deserves your attention at least once!  Enjoy! Watch this video on YouTube.

Continue reading →

The ONLY Resolution..

February 1, 2012

  Wow! It’s February already! If this keeps up, we’ll be celebrating 2013 next week! But in any case, Happy New Year! If you haven’t noticed, we’ve undergone some changes here at SirIndie.com, and trust me, it was long overdue (thank you to everyone who gave their feedback, compliments, and constructive criticisms). It’s a new [...]

Continue reading →

Random Humor: The Kobe System

January 27, 2012

Nike’s newest campaign is The Kobe System…a system for those who have reached the pinnacle of success and how to go beyond.  These two videos are hilarious only because it tries so hard to be so serious!  But in any case, it’s funny enough for me to share it with you.  I introduce to you:  [...]

Continue reading →

New Tastes: Madhatter’s

December 1, 2011

It’s Sunday Funday.  Monday through Saturday has been absolutely hectic, unforgiving, and I’m hungry.  I need relaxation, tasty fare, and an adult beverage…stat! As I arrive and walk up to the counter, I’m completely thrown off guard with the statement, “Um, we don’t serve pancakes…”.  Blasphemy. But hey, I was here now. No turning back. [...]

Continue reading →